KPI calculator

ARPA Calculator

Enter your values to calculate ARPA. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

Affiliate resources

Ideas for You

Useful learning resources related to this page. As an Amazon Associate, this site may earn from qualifying purchases at no extra cost to you.

ARPA books Books that help you understand ARPA and related business metrics more deeply. Explore resources → ARPA audiobooks Audiobook searches for learning ARPA while commuting, walking, or working. Explore resources → Startup metrics resources Excel-focused resources for building KPI trackers and dashboard workflows. Explore resources → Subscription business resources Practical resources for turning ARPA into reports, dashboards, and business decisions. Explore resources →

Calculate ARPA

Revenue Accounts

Result—

Formula

Revenue / Number of Accounts

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

ARPA =
DIVIDE(
    [Revenue],
    [Accounts]
)

Read the complete ARPA formula guide →