Calculate LTV
Result—
Formula
ARPU × Gross Margin / Churn RateExcel formula
=IFERROR((B2*C2)/D2,0)Power BI DAX measure
LTV =
DIVIDE([ARPU] * [Gross Margin], [Churn Rate])KPI calculator
LTV Calculator
Enter your values to calculate LTV. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
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