Power BI DAX

Sales DAX Measures

Copy DAX measure examples for common sales KPIs used in Power BI dashboards.

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Sales KPI DAX examples

Sales Velocity
Sales Velocity =
DIVIDE(
    [Opportunities] * [Average Deal Size] * [Win Rate],
    [Sales Cycle Length]
)

Full Sales Velocity guide →

Win Rate
Win Rate =
DIVIDE(
    [Deals Won],
    [Total Opportunities]
)

Full Win Rate guide →

Average Deal Size
Average Deal Size =
DIVIDE(
    [Total Revenue],
    [Number of Deals]
)

Full Average Deal Size guide →

Sales Cycle Length
Sales Cycle Length =
DIVIDE(
    [Total Days to Close Deals],
    [Closed Deals]
)

Full Sales Cycle Length guide →

Pipeline Coverage
Pipeline Coverage =
DIVIDE(
    [Pipeline Value],
    [Sales Target]
)

Full Pipeline Coverage guide →

Quota Attainment
Quota Attainment =
DIVIDE(
    [Actual Sales],
    [Sales Quota]
)

Full Quota Attainment guide →

Revenue per Sales Rep
Revenue per Sales Rep =
DIVIDE(
    [Total Revenue],
    [Sales Reps]
)

Full Revenue per Sales Rep guide →

Lead-to-Customer Rate
Lead-to-Customer Rate =
DIVIDE(
    [New Customers],
    [Leads]
)

Full Lead-to-Customer Rate guide →

Opportunity Conversion Rate
Opportunity Conversion Rate =
DIVIDE(
    [Converted Opportunities],
    [Total Opportunities]
)

Full Opportunity Conversion Rate guide →

Close Rate
Close Rate =
DIVIDE(
    [Closed Won Deals],
    [Total Deals]
)

Full Close Rate guide →

Forecast Accuracy
Forecast Accuracy =
1 - DIVIDE(ABS([Forecast] - [Actual]), [Actual])

Full Forecast Accuracy guide →

Average Revenue per Account
Average Revenue per Account =
DIVIDE(
    [Revenue],
    [Accounts]
)

Full Average Revenue per Account guide →

Sales Growth Rate
Sales Growth Rate =
DIVIDE([Current Sales] - [Previous Sales], [Previous Sales])

Full Sales Growth Rate guide →