KPI calculator

Click-Through Rate Calculator

Enter your values to calculate Click-Through Rate. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Click-Through Rate

Clicks Impressions

Result—

Formula

Clicks / Impressions

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

CTR =
DIVIDE(
    [Clicks],
    [Impressions]
)

Read the complete Click-Through Rate formula guide →