Calculate Conversion Rate
Result—
Formula
Conversions / Visitors or LeadsExcel formula
=IFERROR(B2/C2,0)Power BI DAX measure
Conversion Rate =
DIVIDE(
[Conversions],
[Visitors]
)KPI calculator
Conversion Rate Calculator
Enter your values to calculate Conversion Rate. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
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