KPI calculator

Cost per Lead Calculator

Enter your values to calculate Cost per Lead. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Cost per Lead

Campaign Cost Leads

Result—

Formula

Campaign Cost / Number of Leads

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

CPL =
DIVIDE(
    [Campaign Cost],
    [Leads]
)

Read the complete Cost per Lead formula guide →