Calculate Customer Churn
Result—
Formula
Customers Lost / Customers at StartExcel formula
=IFERROR(B2/C2,0)
Power BI DAX measure
Customer Churn =
DIVIDE(
[Customers Lost],
[Customers at Start]
)
Enter your values to calculate Customer Churn. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
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Customers Lost / Customers at Start=IFERROR(B2/C2,0)
Customer Churn =
DIVIDE(
[Customers Lost],
[Customers at Start]
)