KKPI Formulas
KPI calculator

Customer Lifetime Value Calculator

Enter your values to calculate Customer Lifetime Value. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Customer Lifetime Value

Result—

Formula

Average Order Value × Purchase Frequency × Customer Lifespan

Excel formula

=B2*C2*D2

Power BI DAX measure

Customer Lifetime Value =
[Average Order Value] * [Purchase Frequency] * [Customer Lifespan]

Read the complete Customer Lifetime Value formula guide →