KPI calculator

Email Click Rate Calculator

Enter your values to calculate Email Click Rate. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Email Click Rate

Result

Formula

Email Clicks / Emails Delivered

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

Email Click Rate =
DIVIDE(
    [Email Clicks],
    [Emails Delivered]
)

Read the complete Email Click Rate formula guide →