Calculate Email Open Rate
Result—
Formula
Emails Opened / Emails DeliveredExcel formula
=IFERROR(B2/C2,0)
Power BI DAX measure
Email Open Rate =
DIVIDE(
[Emails Opened],
[Emails Delivered]
)
Enter your values to calculate Email Open Rate. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
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Emails Opened / Emails Delivered=IFERROR(B2/C2,0)
Email Open Rate =
DIVIDE(
[Emails Opened],
[Emails Delivered]
)