KPI calculator

Gross Revenue Retention Calculator

Enter your values to calculate Gross Revenue Retention. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Gross Revenue Retention

Starting MRR Contraction MRR Churned MRR

Result—

Formula

(Starting MRR - Contraction MRR - Churned MRR) / Starting MRR

Excel formula

=IFERROR((B2-C2-D2)/B2,0)

Power BI DAX measure

GRR =
DIVIDE(
    [Starting MRR] - [Contraction MRR] - [Churned MRR],
    [Starting MRR]
)

Read the complete Gross Revenue Retention formula guide →