KPI calculator

Impression Share Calculator

Enter your values to calculate Impression Share. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

Affiliate resources

Ideas for You

Useful learning resources related to this page. As an Amazon Associate, this site may earn from qualifying purchases at no extra cost to you.

Impression Share books Books that help you understand Impression Share and related business metrics more deeply. Explore resources → Impression Share audiobooks Audiobook searches for learning Impression Share while commuting, walking, or working. Explore resources → Marketing dashboard resources Excel-focused resources for building KPI trackers and dashboard workflows. Explore resources → Digital marketing analytics Practical resources for turning Impression Share into reports, dashboards, and business decisions. Explore resources →

Calculate Impression Share

Impressions Received Eligible Impressions

Result—

Formula

Impressions Received / Eligible Impressions

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

Impression Share =
DIVIDE(
    [Impressions Received],
    [Eligible Impressions]
)

Read the complete Impression Share formula guide →