KPI calculator

Lead Conversion Rate Calculator

Enter your values to calculate Lead Conversion Rate. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Lead Conversion Rate

Converted Leads Total Leads

Result—

Formula

Converted Leads / Total Leads

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

Lead Conversion Rate =
DIVIDE(
    [Converted Leads],
    [Total Leads]
)

Read the complete Lead Conversion Rate formula guide →