Calculate Logo Retention
Result—
Formula
Retained Customers / Starting CustomersExcel formula
=IFERROR(B2/C2,0)Power BI DAX measure
Logo Retention =
DIVIDE(
[Retained Customers],
[Starting Customers]
)KPI calculator
Logo Retention Calculator
Enter your values to calculate Logo Retention. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
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