KPI calculator

LTV:CAC Ratio Calculator

Enter your values to calculate LTV:CAC Ratio. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate LTV:CAC Ratio

LTV CAC

Result—

Formula

LTV / CAC

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

LTV CAC Ratio =
DIVIDE(
    [LTV],
    [CAC]
)

Read the complete LTV:CAC Ratio formula guide →