KKPI Formulas
KPI calculator

Magic Number Calculator

Enter your values to calculate Magic Number. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Magic Number

Result—

Formula

(Current Quarter ARR - Previous Quarter ARR) × 4 / Previous Quarter Sales and Marketing Spend

Excel formula

=IFERROR(((B2-C2)*4)/D2,0)

Power BI DAX measure

Magic Number =
DIVIDE(
    ([Current Quarter ARR] - [Previous Quarter ARR]) * 4,
    [Previous Quarter Sales and Marketing Spend]
)

Read the complete Magic Number formula guide →