Calculate Purchase Frequency
Result—
Formula
Number of Orders / Number of CustomersExcel formula
=IFERROR(B2/C2,0)Power BI DAX measure
Purchase Frequency =
DIVIDE(
[Orders],
[Customers]
)KPI calculator
Purchase Frequency Calculator
Enter your values to calculate Purchase Frequency. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
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