Calculate Revenue per Visitor
Result—
Formula
Revenue / Website VisitorsExcel formula
=IFERROR(B2/C2,0)Power BI DAX measure
Revenue per Visitor =
DIVIDE(
[Revenue],
[Website Visitors]
)KPI calculator
Revenue per Visitor Calculator
Enter your values to calculate Revenue per Visitor. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
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