Calculate Revenue per Visitor
Result—
Formula
Revenue / Website VisitorsExcel formula
=IFERROR(B2/C2,0)
Power BI DAX measure
Revenue per Visitor =
DIVIDE(
[Revenue],
[Website Visitors]
)
Enter your values to calculate Revenue per Visitor. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
Useful learning resources related to this page. As an Amazon Associate, this site may earn from qualifying purchases at no extra cost to you.
Revenue / Website Visitors=IFERROR(B2/C2,0)
Revenue per Visitor =
DIVIDE(
[Revenue],
[Website Visitors]
)