KPI calculator

ROAS Calculator

Enter your values to calculate ROAS. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

Affiliate resources

Ideas for You

Useful learning resources related to this page. As an Amazon Associate, this site may earn from qualifying purchases at no extra cost to you.

ROAS books Books that help you understand ROAS and related business metrics more deeply. Explore resources → ROAS audiobooks Audiobook searches for learning ROAS while commuting, walking, or working. Explore resources → Marketing dashboard resources Excel-focused resources for building KPI trackers and dashboard workflows. Explore resources → Digital marketing analytics Practical resources for turning ROAS into reports, dashboards, and business decisions. Explore resources →

Calculate ROAS

Revenue from Ads Advertising Cost

Result—

Formula

Revenue from Ads / Advertising Cost

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

ROAS =
DIVIDE(
    [Revenue from Ads],
    [Advertising Cost]
)

Read the complete ROAS formula guide →